ALLOY Brands are the only brands that get you ahead of competitors and your customer’s expectations with a combination of social research, brand strategy, and experience design.
In today’s product saturated environment, it’s no secret that customer insights, brand strategy, and design have been the 3 major pillars in cutting through the noise of competition. The fact is we need all three, but when we compartmentalize them into single offerings or departments, everyone has an excuse and every perspective seems to blame the other. Researchers blame interpretation on the strategist. Strategists ALLOY’s core competency is the ability to unite hidden needs with the greatest strength of your company by combining teams of researchers, strategists, and designers from the beginning to the end of every project.
We got rid of our excuses. What’s yours?
Entire organizations and teams can stay ahead of customer expectations, being equipped with ongoing insights that are easy to understand, easy to share, and easy to activate.
With the rapid rate of business, information flow and decision rights are the number one issue preventing organizations from successful strategy execution. We are simply not moving fast enough because we don't have access to the necessary information and insights needed to do our job. Compounding these efforts, we are quickly finding ourselves in a jobs war, fighting for only 23% of the workforce who are fully engaged. Many companies have realized this and have opted to invest in more research and training. However these good intentions are a recipe for failure.
So Why not more traditional research and training? PowerPoint decks and traditional research papers are easy for research companies to deliver but a painful disservice to the organization. The fact is, research is no longer for directors but in the age of the consumer, research insights have become the lifeblood of the organization. The traditional delivery methods are stifled by exhausting documentation that are challenging to understand, share, and painfully slow to activate. In order to engage the entire organization, ALLOY has upended the status quo of research and training by taking research delivery a step further with designed engagement experiences. White papers become magazines, power points become workshops, and analysis become games and activities where everyone can participate in leading new solutions for real world challenges in your organization.